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My Melody’s rival, and by far the more interesting one. This officially licensed Sanrio keychain puts Kuromi in her rocking pose jester hood, skull bow, permanent smirk moulded in soft full-colour PVC. Small, punchy and instantly recognisable to anyone who knows their Sanrio.

Why it’s good

• Officially licensed Sanrio merchandise from Pyramid
• Soft PVC construction flexible and built for daily knocks
• Moulded full-colour Kuromi design with proper depth to it
• Split ring fits keys, bags, lanyards and pencil cases

It’s the kind of thing that quietly marks you out to the right people a bit of low-key punk energy hanging off a rucksack.

A pocket-money-priced bit of Sanrio. Goes well with the Hello Kitty keychain if you’re building a set browse the rest of our keyrings and keychains or the full Hello Kitty and Sanrio range.